Lately there is only one true medium with diverse demographics and strong engagement that advertisers cannot help but fall in love... Podcasts. With that said, we have a podcast and we are looking for advertisers and sponsors.
Here are three tips detailing the benefits of advertising on a podcast, straight from audioBoom COO Stuart Last himself...
Podcast Ads Make a Personal Connection
“Most podcast listeners engage with audio content through headphones in an intimate, one-to-one setting,” Last says, “as opposed to the radio which is often consumed by a group of people with broad content. As people build familiarity and a relationship of sorts with their favorite shows and hosts, they inevitably begin to pay attention to, and trust, the ads they’re exposed to.”
Take Advantage of Influence
“Generally, hosts who deliver ads are given the products/services to test and try for themselves, which helps add a level of authenticity to their advocacy. Due to the trust and rapport that have with their dedicated audience base, podcast hosts become influencers, just like bloggers and celebrities on social media. As a result, endorsements from hosts have proven ROI.”
Podcast Ads Ensure a High Share of Voice
“This inherently makes listeners more engaged,” Last says of this environment, “as they’re less inclined to switch the dial and tune out when ads begin to run. Most podcast platforms also limit ad segments to three or four spots for a one-hour show, offering advertisers more organic exposure than other digital mediums."
So... why advertise with us or sponsor IN THE ARENA?
The truth is, our podcast is new so we are willing to sit down and really discuss a plan that allows us to grow together rather than just quoting some high fee or amount with a long-term contract.
Another reaason is because we care about our listeners because we ARE our listeners. We understand the market we are reaching because we ARE that market as responders ourselves so we can help you tweak a great campaign that will reach our audience better.
If you are interested in advertising or sponsoring our podcast, first, we want to say thank you, and second we want you to use the CONTACT button at the top of this page so we can get back to you right away.
Again, thank you so much for your support of those
IN THE ARENA,
Eddy and Jon